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4 Reasons Consumers Might Try Canned Wine

Updated: Jun 27, 2020

Reasons consumers might try canned wine

While canned wine is still a small percentage of the wine market, it’s growing every year. What used to be seen as a fad is now approximately a $45 million business. Although not all wineries offer canned wine, consumers can purchase different varietals from a number of vineyards.

While canned wine isn’t for everyone, there are certain scenarios where it makes sense. Below, check out several reasons a consumer might try canned wine.

1. Portability

One of the benefits of canned wine is its portability. Traditional glass bottles can be fragile and unwieldy. For instance, a friend of mine once had a bottle of red wine break in her bag while traveling in Rome. It was a major mess.

Canned wine eliminates many of these issues, making it a great choice for on-the-go situations. For example, canned wine can be a great choice for camping, picnics, and even musical festivals (when allowed). We do advise checking the rules where you live before you start walking around with wine outside, no matter what container it comes in.

2. Size

Sometimes, you don’t need or want to open a full bottle of wine. For instance, a single person living alone might like a glass of wine with dinner once a week. The problem: once he/she has opened the bottle, the wine can go bad quickly. Canned wines provide an alternative which allows the person to enjoy a glass of wine without having to worry about any extra becoming spoiled or wasted.

Reasons consumers might try canned wine

3. Experimentation

Want to experience a new type of wine but worried about whether you’ll like it?

It can be a good idea to try canned wine if you want to try a new varietal or wine from a vineyard you haven’t had previously. If you open a whole bottle and don’t like the taste, what can you do? But if it’s only one can, there’s much less wine going to waste if it turns out that you don’t like it.

4. Recyclability

Some municipalities will not accept glass bottles in their community recycling. A famous example – and one that has irked me for ages – is that the city of New Orleans does not accept glass in its recycling streams. For a city that uses and sells so many glass products in its food and beverage industry, this can seem surprising.

If you live in an area with similar rules but still want to recycle, one alternative is to switch to canned wine. Canned wine is also an option for the environmentally conscious consumer. The aluminum cans the wine comes in are some of the most recycled containers on the planet. Cans can be recycled over and over again and used in a variety of industries.

Ultimately, what kind of wine you choose to drink and the container it comes in is entirely up to you. We believe that wine should always be a personal choice. But if you have the option to try canned wine, here are some things you might want to consider.

We hope that you enjoyed this post. Please feel free to reach out to us at with any questions or to share your experiences with canned wine.

For more information, check out some of our related posts.


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